How Excitement Points® helped our clients to improve their business.
“Spikes allowed us to take the associate experience to the next level. They helped us eliminate the guesswork, identify the leverage and make our associate experience the data-driven engine we knew was possible!”
Emmye Large
Director Associate Experience, Business Cards & Payments
“Spike’s unique approach unlocked the stories and clusters that inspire people and fuel our brand and business KPIs — the missing link that’s helping us take one of Germany’s most loved brands even further.”
Senior VP Marketing Comms & Devices
Michael Falkensteiner
"Until now, ‘Same Room Booking’
was the initiative of some dedicated employees. Now that we know how much our guests love it, we're considering whether and how we can scale this knowledge and specifically incorporate it into our new software system."
Susann Schramm
Global CMO
"The work of Spikes helped us to see where our brand excites most today. But also discovered new areas where it should excite customers more to grow in the market. It’s a way to quantitatively connect brand emotions to growth across all touchpoint of the company as well as innovation. What fascinated me most, were the insights into the emotional power of AI and chatbots.”
Anne Stilling
Global Director Brand & Media
“Spikes helps us bring our purpose, ‘opening hearts,’ to life. Their data show how to create customer excitement for the purpose and highlight where to make the biggest impact on key KPIs. Their insights are highly actionable for brand, journey stages, and communication.”
Senior VP Marketing & Sales
Alexander Ewig
“Spikes excites with a much needed, fresh approach to consulting. With their unique mix of data driven and creative customer centricity you can build a clear roadmap for your brand moving forward – and it’s going to be a fun ride along the way.”
Christoph Krick
Director Brand Marketing
"Spikes have been an outstanding partner in supporting a data-driven methodology to demonstrate where and how brands can truly move people. Equipped with these insights, our creative solutions can finally create emotional advantage across the total brand experiences. That’s what creates distinctive memories and brand growth for businesses. ”
Tomas Gonsorcik
Global Chief Strategy Officer
“Working with the Spikes team and using the Excitement Points methodology has given us a deep and unique perspective at how people feel about Telstra's digital experiences across app and web and how this compares with Australian and global brands. The findings are proving really useful as we our sharpen our 3 year roadmap, helping the team to determine the best opportunities to create emotionally compelling experiences which drive long term commercial value. This includes using the findings to enhance the AI agent and AI powered experience across our digital estate. Dave, Gordon and the Spikes team are great to work with."
Jeremy Nicholas
Digital Channels & Loyalty Executive
„Spikes has shown us how to tell our stories in a way that not only reaches but truly touches our B2B audiences. This connection between rational understanding and personal excitement is key to having a real impact on audiences and is extraordinarily rare to find in the business context.”
Isabel Victoria
Corporate Brand Lead
“Excitement Points® has fundamentally changed how we think about experience design. Instead of looking at isolated satisfaction metrics, we now understand which moments genuinely excite our attendees and why. That has helped us prioritise the touchpoints that matter most. From programming and venues to wayfinding, partnerships and on-the-ground coordination, helping to improve them with real precision. It has given us a shared language across teams, linking emotion to perceived value and advocacy, so production, content, marketing and partnerships are all working towards the same emotional ambition. The result is a more intentional, cohesive and commercially grounded experience – one that feels better for our audience and performs better for the business.”
CMO