Meet our Excitement Points®:
The rare moments where companies don’t just reach people or interest them – but excite them.
Excitement
has the power to move mountains.
Companies invest trillions in customer centricity. Because companies that excite people, win. But customers are unimpressed: 80% of the companies say they are customer centric – only 8% of the customer agree.
Source:
Janhagen et. al (2020):
In Search of Signature Moments
“Spikes allowed us to take the associate experience to the next level. They helped us eliminate the guesswork, identify the leverage and make our associate experience the data-driven engine we knew was possible!”
Emmye Large
Director Associate Experience, Business Cards & Payments
“Spike’s unique approach unlocked the stories and clusters that inspire people and fuel our brand and business KPIs — the missing link that’s helping us take one of Germany’s most loved brands even further.”
Senior VP Marketing Comms & Devices
Michael Falkensteiner
"Until now, ‘Same Room Booking’
was the initiative of some dedicated employees. Now that we know how much our guests love it, we're considering whether and how we can scale this knowledge and specifically incorporate it into our new software system."
Susann Schramm
Global CMO
"The work of Spikes helped us to see where our brand excites most today. But also discovered new areas where it should excite customers more to grow in the market. It’s a way to quantitatively connect brand emotions to growth across all touchpoint of the company as well as innovation. What fascinated me most, were the insights into the emotional power of AI and chatbots.”
Anne Stilling
Global Director Brand & Media
“Spikes helps us bring our purpose, ‘opening hearts,’ to life. Their data show how to create customer excitement for the purpose and highlight where to make the biggest impact on key KPIs. Their insights are highly actionable for brand, journey stages, and communication.”
Senior VP Marketing & Sales
Alexander Ewig
“Spikes excites with a much needed, fresh approach to consulting. With their unique mix of data driven and creative customer centricity you can build a clear roadmap for your brand moving forward – and it’s going to be a fun ride along the way.”
Christoph Krick
Director Brand Marketing
"Spikes have been an outstanding partner in supporting a data-driven methodology to demonstrate where and how brands can truly move people. Equipped with these insights, our creative solutions can finally create emotional advantage across the total brand experiences. That’s what creates distinctive memories and brand growth for businesses. ”
Tomas Gonsorcik
Global Chief Strategy Officer
“Working with the Spikes team and using the Excitement Points methodology has given us a deep and unique perspective at how people feel about Telstra's digital experiences across app and web and how this compares with Australian and global brands. The findings are proving really useful as we our sharpen our 3 year roadmap, helping the team to determine the best opportunities to create emotionally compelling experiences which drive long term commercial value. This includes using the findings to enhance the AI agent and AI powered experience across our digital estate. Dave, Gordon and the Spikes team are great to work with."
Jeremy Nicholas
Digital Channels & Loyalty Executive
Our Excitement Search Engine
We have built a unique cross industry and cross topics database of more than 750.000 Excitement Points® that keeps on growing. From the countless things companies do every day, our search engine finds the rare moments, that in fact spike out of the sea of sameness. Where companies don't just reach people or interest - but truly excite them.
What you will get out of Excitement Points®?
1
Where you excite today: We discover the complete view on your industry’s excitement profile. At which touchpoints your company excites people, with which topics and emotions, and also, what that is worth to people in the market.
Your Excitement Status
2
Your Excitement
Potential
Where you should excite: Our database gives us the power to not just analyse your excitement profile. But to calculate the emotional territory and touchpoints that provide the most value to your customers and with the biggest impact on your sales funnel.
3
Your Excitement
Activation
What you must do to get there: Learn not just from your competitors - but from the best companies cross industry how to excite people and win customers. And because your excitement performance is relative to your competition: we keep you up to date with what they are doing.
Find out what excites your customers - and how to excite better:
Spikes
Excitement Talk.
Spikes Excitement Talk is an engaging podcast hosted by Gordon Euchler, co-founder of Spikes, featuring some of the most famous figures from the world of marketing and branding.
Check out
the last episodes!
